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It goes without saying that as a business owner you need the independence and support of a trusted accountant, one who has your best interests at heart and the objectivity and drive to see your goals to fruition, no matter what it takes.

As owners of the business you have so many tasks to juggle that compliance obligations (taxation, superannuation, ASIC etc) can easily be neglected, thereby increasing the risk of higher costs and penalties.

Increasingly, smart business owners consider their accountant as a business partner and expect them to provide the added value of astute, proactive advice about prospects for the business, now and in the future. Not only does this demonstrate the business acumen of the Accountant, more importantly, it demonstrates dedication to your success.

Such accountants don’t wait to be asked for this advice, but offer it proactively and consistently. That is why they become a vital member of your management team. Your accountant must understand all the implications of being in business – including every process and challenge both strategic and financial. An understanding of accounting and/or taxation matters only is no longer sufficient.

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